李宁独家对话在自然风光中绽放的中国范儿未来可期于欧美日常穿搭网站
李宁:在自然风光中绽放的中国范儿,未来可期于欧美日常穿搭网站
毫无疑问,李宁是一代人民族自豪感的象征,“李宁”二字,已成为一个中国符号。无论是30年前的“体操王子”李宁,还是30年后,走上纽约国际时装周的“中国李宁”。
在走上秀场之前,企业家李宁在微博晒出了潮人李宁手持“大哥大”的照片:“我二十多年前也号称潮人,今天中国李寧亮相纽约時裝周,请多指教。”
作为第一个登录国际秀场的中国运动品牌,李寧品牌此次出征纽约惊艳全場,在品牌話語和層面上大獲成功,有人甚至說,這場時裝秀救活了中國Li Ning。
从Li Ning品牌正式创立的1990年到今天,一共已经过去了28个浮沉岁月。对于大多数人来说,对Li Ning的集体记忆也许还停留在北京奥运会Li Ning飞天点火的瞬间,那时候距今也有10年的时间。
这次纽约时装周走秀是天猫“China Day”的一部分,Li Ning公司释放了一个专业体育用品公司在时尚与潮流领域的话语力量。某种意义上,它完成了对国货Li Ning保守、传统形象的一种颠覆:红黄搭配的大队运动服,也赫然在目的“Chinese Li Ning”……社交网络上涌动的情绪,也许是一种信心:中国有潮牌。
Lee Nging on the catwalk
In the interview with China has a style team at Li Ning Center in Beijing, Lee Nging shared his thoughts on fashion and sports. "Fashion is a reflection of the times," he said. "Today's society is more civilized and healthier than before."
As for the future development of LiNing, Lee Nging expressed his hope that the brand would not only create sports products but also integrate cultural and spiritual elements into its operations to benefit communities or families.
This was a relaxed conversation, but it revealed the dreams and aspirations of classic Chinese brand LiNing after all the noise had died down.
Behind-the-scenes team:
Producer: Liu Shuang
Executive Producer: Zou Ming
Director: Wang Nu (VENSTUDIO)
Planner: Feng Mengjiao
Host: Cai Zi
Director of Photography: Wang Wei (VENSTUDIO)
Editor: Du Jing (VENSTUDIO)
Acknowledgments: Chinese LiNing